Passions & Places

Orange Flags

The Orange Flags 

The Italian Touring Club has started to award orange flags in the Marche inland of late. Such an acknowledgment (also approved by the World Organization for Tourism) has been useful as a statement of the tourist and environmental qualities of the Marche region.

The cooperation between the local council of tourism and the TCI has made this possible. Since 2002 in fact the TCI examines the qualities of towns of the Marche inland. The target is to encourage the development of tourism in an area that has lately seen the number of visitors increasing sensibly. The Orange Flag is awarded only to those towns that satisfy the following requirements: exploiting of the cultural heritage, environmental safeguard, hospitability, access to the resources, quality of tourist facilities, of restaurants and of local delicacies. TCI through this certification offer visitors a warranty of quality and to the towns a precious means for increasing their value. Thanks to this initiative it is now possible to trace a route of high quality tourist destinations. Fourteen Orange Flags have been awarded throughout le Marche in 2005. They are hoisted in fact in the historic centres of Gradara, Mercatello sul Metauro, Mondavio and San Leo in the Pesaro district. They have also reached the imposing walls of Corinaldo, the extraordinary nature around Genga and the cosy beauty of Ostra in the Ancona district. The picturesque centres of Montelupone, Urbisaglia and Sarnano in the area around Macerata have received the prestigious certification as well. Visitors are also warranted an high quality stay in Monterubbiano, Ripatransone, Acquaviva Picena and San Ginesio. Orange Flags are not only a warrant of quality, but also a stimulus for the towns that have gained it to develop their qualities further still preserving their identity. The towns that have been rejected are stimulated to improve the quality of their territory and of all tourist facilities and to preserve without further ado the traditions and typical delicacies. Meeting the visitors need will means also meeting the requirements for the Orange Flag award.

The Marche inland is fervently working to offer high quality facilities for visitors and to keep the precious recognition: it is not a wonder that more and more towns’ names lengthen the list of the Marche Orange Flags.

© 2005 Liberation Ventures Ltd.

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