Earth Charter Initiative
and experimentation aim at matching and safeguarding in synergy the
environment, the Cultural Heritage and Typical products.
They focus on the identity as a value for the creation of a productive
system, based upon the quality of life in the territory.
engages in collaboration with international associations to identify and
disseminate issues related to the local sustainable development, thanks to
the town’s Territorial Laboratory.
The laboratory also focuses on the promotion of necessary guidelines to
start a global dialogue on shared global ethics and values.
was not chosen by chance, as it perfectly enshrines and symbolizes the
balance between arts, culture, the environment and modern
In 1988 UNESCO declared it a World heritage of Humanity. Urbino was
chosen for the presentation of the Earth’s Charter, a document of great
significance which relates to urgent and important issues at world level,
such as sustainable development and the environmental safeguard.
important document was presented by Mikhail Gorbachev (who was awarded the
Noble Prize for Peace). He is also the chairman of Green Cross
International, an international NGO focusing on environmental
problems, and the co-chairman of the Earth Commission, as well as being
the real prompter of this initiative.
The Earth’s Charter aims at codifying new principles to reconcile men
with nature, devoting particular attention to the respect for the living
communities, the environmental integrity, social and economic justice,
democracy and peace in the world. It focuses on the key role played by
environmentally friendly economic activities in fostering the peoples’
historic event (to which many Italian and international VIPs took part)
took place on 2nd July 2001 in the charming great hall of the
ancient Urbino University (founded in 1506).
The event also led to the Urbino Declaration, endorsed by the
representatives of many political, social and cultural institutions, to
support the fundamental principles of the Earth’s Charter.
Urbino once again reaffirms its prestigious role as the Ideal Town, having
an inexhaustible symbolic and intellectual function for the creation of a
world we all wish to see improving.
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