LE MARCHE

Passion & Places

Travellers Paradise, Nature, Country Life, Art And more

In Focus  
dic 3

03/12/2012  RssIcon

The greatest damage that the crisis can do is to leave us believing that a plan is impossible.

Before diagnosing yourself with depression or low self-esteem, make sure you’re not simply surrounded by idiots.

The mechanism mutatis mutandis is what’s really being described by this popular Facebook phrase. If things around us are going badly, we are led to believe that those within us must also following a similar pattern. And, essentially, it’s true that negativity is contagious. The point, though, is that so is positivity, and in order to reverse the course of things we must remember that. A few months ago I had a stand at the Art & Tourism fair, which took place for the first time in Florence during May. An atmosphere that I know well pulsated throughout the exhibition. I know it well because it’s the golden rule that has inspired Paradise Possible’s business for nearly fifteen years: the sense of possibility, the desire to travel, to invent unthinkable solutions using not only so-called lateral thinking, but also—and above all—lateral humanity, let’s call it.

The greatest damage that the crisis can do is to leave us believing that collaboration is impossible.

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Paradise Possible’ stand (Le Marche, paradiso possibile) has, in a very short time, become a crossroads for tour operators, institutions and visitors brimming with curiosity and enthusiasm. A crossroads made up of many people and few objects. The stand fitted perfectly into a fair that had all the characteristics of an experiment and yet seemed ever so natural in its establishment: what could be more ‘physiological’ than setting an art and tourism fair in Florence? For the co-exhibitors coordinated by our team—the city of Ancona and the province of Pesaro and Urbino—it was a success. Our Travel Consultant, Daniela Giardinieri, did not get a moment’s peace, busy as she was marshalling interested visitors to the events promoted by the two institutions: for the province of Pesaro and Urbino, the Festival of Happiness and the Rossini Opera Festival; for the city of Ancona, the Adriatic–Mediterranean Festival and the Amo la Mole season. It didn’t take much (in reality it took a lot). All it took was to tune into the same frequency, to lower the masks, open the arms and take a deep breath. In other words, to work starting with the resources that we have.

The greatest damage that the crisis can do is to leave us believing that communication is impossible.

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At the fair, Le Marche’s capital presented its leading summer events, both of which are well connected to the land, the harbour and the sea. Ancona, despite its ancient commercial vocation and the fact that its port is Italy’s main port for the passage of vehicles and passengers, has always preserved its beauty with a certain possessiveness. In Le Marche it’s custom to say that the people of Ancona are grumpy and unfriendly, that they want to keep the monuments, the stunning beaches of Conero and the undiscovered villages for themselves. A few years ago, however, the record changed in this area: the city’s initiatives were integrated into the landscape, making the most of its distinctive features and adding them to an international network of cultural communication. The Adriatic–Mediterranean Festival and Amo la Mole have this precise calling. The Romanesque Cathedral of San Ciriaco stands on Guasco Hill and, like a lighthouse alongside another lighthouse (a real one), keeps watch from above over the docks, which have become the protagonist of a Doric nouvelle vague that continues even throughout the other seasons of the year, especially with the events at the Mole Vanvitelliana.

The greatest damage that the crisis can do is to leave us believing that a change is impossible.

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The province of Pesaro–Urbino, known as “the beautiful province,” has offered to those that took part in the fair the possibility of getting discovering its highlights and latest innovations. The hills of Urbino (whose old town centre is a UNESCO World Heritage Site) and panoramas of Pesaro have, for centuries, made up the background upon which a fervent and advanced culture has been projected, and, in this area, the record has not changed at all. Just as the court of Montefeltro sponsored the overwhelming artistic, philosophical and architectural talents during the Renaissance, so too today the province’s institutions keep the attention focused on the region’s cultural life. The Rossini Opera Festival and the extremely modern Festival of Happiness make the most of a glorious past, on the one hand, and, on the other, the specific desire to build a future illuminated by those that live in Le Marche, in Italy and throughout the entire world: enlivening the festival’s initiatives is the international debate about the state’s measuring of citizens’ wellbeing.

The greatest damage that the crisis can do is to leave us believing that a solution is impossible.

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You should know that this year’s edition of Art & Tourism has been cancelled—it happened a couple of days ago. Now, there are two options: we can surrender and discard the energy, hope and life that the project Art & Tourism – Le Marche paradiso possibile has produced in our region and beyond, or we can find a solution using our lateral thinking and our lateral humanity. We can give up and say “impossible!” or we can keep our eyes firmly fixed on the goal. As you can imagine, our philosophy calls for us to choose the latter of the two. Are you with us?

The greatest gift that the crisis can create is to push us to contradict everything we have been made to believe.

 

The Paradise Possible team

© Paradise Possible Communication
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